Lina & Haan
In order to tap into (or rather, to create a demand for) the girls’ jewelry market, Lina & Haan wanted to make a statement in their new brand identity.
Turning away from overly cutesy identities, I created something simple and pure to incite tasteful self expression among their target demographic. Landing on the rabbit silhouette as an ownable icon, I wanted to communicate the brand’s vibrant creative personality and put forth a vibe that is curious and fun. This exploration perfectly captured and expressed the Lina & Haan story in a concise narrative. At the same time, this was a creative strategy that aimed to appeal to the brand’s audiences– both the child and the parent who makes the purchasing decisions– in a curated and balanced manner.
Rather than falling back on conventions, this brand exploration created a new niche for a trend-setting jewelry line.Lets Discuss?
- Client Lina & Haan
- Date November 23, 2015
- Tags All, Branding, Design