We pitched to Harbor Entertainment, a theatrical production company, who wanted to bring the French phenomenon “Amelie” to Broadway. The creative direction revolves around “Amelie Makes it in New York” as the big idea. Complementing a fully integrated marketing plan, the creative would be scalable for an Off Broadway launch, a multi-city tour, and for continued engagement following the show’s official opening. From creating wild postings around Amelie’s arrival, to seeding her NYC guerilla blitz, the campaign strives to have Amelie Poulain conquer New York and its audiences.Lets Discuss?
- Date November 23, 2015
- Tags All, Branding, Design